Author: Barrett Coakley
Barrett Coakley is the Senior Manager, Products Marketing for the Progress Sitefinity Content Management System (CMS) and the Sitefinity DEC, a digital marketing analytics platform. Mr. Coakley has worked in various marketing positions for both startup and large technology organizations for over 20 years.
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A Digital Twist: Bringing Your Customer Experience Online
A visit to the museum doesn’t have to be done in person. Learn how the Henry Ford gave the museum-going experience a digital twist to reach even more guests. -
Is the Bank Branch Going the Way of the Bookstore?
As consumer behavior changes and foot traffic declines, banks must prioritize their online experience to stay competitive. -
Innovative Solution: Managing Bulk Redirects in Sitefinity
Published on behalf of Roger West, a proud Progress Partner Several years ago, Sitefinity added functionality to make it easy to create a redirect. Simply go to the page you want to redirect users to, open “Properties,” and type in alternate URLs that you want to redirect to that page. ... -
A CMS is the Key to Delivering a Great Customer Experience
In our Digital Marketing Maturity Guide we provided a series of questions that asked respondents to rank their usage of various marketing systems, including Web Content Management (WCM/CMS). The chart below shows the results for the CMS category (the overall results from our survey can be found here). Interestingly, ... -
Unifying Your Brand Starts with Consolidating Systems
Technology often empowers companies with new functionality and operational capacity, but deploying too many solutions can just as easily have the opposite effect. When possible, look for opportunities to consolidate tools to streamline and simplify operations. -
Accelerate DevOps and Drive Consistency with Sitefinity 9.2
In today’s digital world, the role of IT is transitioning. Changing from technology provider to business partner as businesses strive to meet the needs of demanding digital consumers. To respond, developers seek innovative ways to streamline processes and improve output, all without sacrificing functionality—or quality. If done right, they’ll be ... -
7 Tips to Help You with Your Personalization Strategy
Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving ... -
Upgrade Technology to Unleash Innovation
Technology is one of the leading enablers for innovative companies. Implementing new technology can unlock the path to new opportunities that may have been unavailable previously. Technology is a driving force in today’s business world. Whether enterprises are trying to build a better website, leverage data to fine-tune product development ... -
Aspire Upgrades Technology to Unleash Innovation
Implementing new technology can unlock new opportunities that may have been previously unavailable.
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