Barrett Coakley
Barrett Coakley is the Senior Manager, Products Marketing for the Progress Sitefinity Content Management System (CMS) and the Sitefinity DEC, a digital marketing analytics platform. Mr. Coakley has worked in various marketing positions for both startup and large technology organizations for over 20 years.
Articles by the Author
A Digital Twist: Bringing Your Customer Experience Online
A visit to the museum doesn’t have to be done in person. Learn how the Henry Ford gave the museum-going experience a digital twist to reach even more guests.
Is the Bank Branch Going the Way of the Bookstore?
As consumer behavior changes and foot traffic declines, banks must prioritize their online experience to stay competitive.
Innovative Solution: Managing Bulk Redirects in Sitefinity
Published on behalf of Roger West, a proud Progress Partner Several years ago, Sitefinity added functionality to make it easy to create a redirect. Simply go to the page you want to redirect users to, open “Properties,” and type in alternate URLs that you want to redirect to that page. ...
A CMS is the Key to Delivering a Great Customer Experience
In our Digital Marketing Maturity Guide we provided a series of questions that asked respondents to rank their usage of various marketing systems, including Web Content Management (WCM/CMS). The chart below shows the results for the CMS category (the overall results from our survey can be found here). Interestingly, ...
Unifying Your Brand Starts with Consolidating Systems
Technology often empowers companies with new functionality and operational capacity, but deploying too many solutions can just as easily have the opposite effect. When possible, look for opportunities to consolidate tools to streamline and simplify operations.
Accelerate DevOps and Drive Consistency with Sitefinity 9.2
In today’s digital world, the role of IT is transitioning. Changing from technology provider to business partner as businesses strive to meet the needs of demanding digital consumers. To respond, developers seek innovative ways to streamline processes and improve output, all without sacrificing functionality—or quality. If done right, they’ll be ...
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