Author: Dennis Junk
View all posts from Dennis Junk on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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Sitefinity Insight Persona Templates and Action Plan
Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.
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