Author: Ina Toncheva
Ina Toncheva is a digital marketing explorer, meeting creativity with measurability. You can follow Ina on Twitter
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How Advanced is Your Marketing Attribution?
Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
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