Author: Jay Sanderson
.tmb-.jpg?Culture=en&sfvrsn=bbbc780d_3 "Jay Sanderson")
Jay Sanderson is a seasoned digital strategist and practitioner, with a passion for helping businesses achieve growth by exploiting the benefits of marketing technology.
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Always On, Always Relevant: Driving Business Success Through Omnipresent Marketing
This blog post discusses vital strategies that can help businesses stand at the forefront of marketing, adapting increasingly to the ever-morphing digital world. -
The Role of Generative AI in Your Modern Digital Experiences: Five Technical Considerations You Can’t Ignore
Generative artificial intelligence (AI) has the potential to revolutionize customer experiences, but businesses should also consider its technical implications. -
Revolutionizing Customer Service and Experience with Generative AI and Progress DX
With generative AI and Progress DX tools, brands can transform their customer service and experience. -
Personalized Content Delivery with Generative AI: A New Frontier in Marketing
Generative AI has the power to help businesses develop targeted content that resonates with their audiences. -
Overcoming Concerns—The Role of Generative AI in Modern Marketing
How can teams overcome the concerns of using AI-generated content? -
Unleashing the Potential of Ubiquitous AI: Empowering People and Ensuring Ethical Use
Natural and intuitive interfaces will allow people to seamlessly interact with artificial intelligence as it becomes more accessible. -
Building an Optimization Strategy with Personalization & Attribution
It is our goal as marketers to have a positive impact in optimizing conversions within our organizations. In this article, we discuss how to create an optimization strategy that increases good conversions and reduces bad ones.
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