.tmb-.jpg?Culture=en&sfvrsn=bbbc780d_3 "Jay Sanderson")
Jay Sanderson
Jay Sanderson is a seasoned digital strategist and practitioner, with a passion for helping businesses achieve growth by exploiting the benefits of marketing technology.
Articles by the Author
Building an Optimization Strategy with Personalization & Attribution
It is our goal as marketers to have a positive impact in optimizing conversions within our organizations. In this article, we discuss how to create an optimization strategy that increases good conversions and reduces bad ones.
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