Author: Jeanne Hopkins
As Executive Vice President and CMO of Ipswitch, Jeanne Hopkins knows the value of blogging as part of an Inbound Marketing strategy. She’s been blogging for years for a variety of software companies, and understands that as an author, blog posts usually stand the test of time. And, every marketer needs to blog.
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Branding in Banking: 5 Reasons Strong Brands Win
Branding is a new concept in the financial industry, if you consider the industry goes back to ancient civilization. However, it's critical to success in today's environment. -
Changing Role of IT Managers and Security (Part 1)
By showing the way to mine data quickly and use it effectively, IT managers will become our data heroes. -
8 Essential Hard And Soft Skills Every IT Pro Needs
Employers want to see both hard and soft skills in potential employees. Here are some examples to keep in mind. -
IT Pros, Do You Have Cybersecurity On Your Resume?
Experience and knowledge in cybersecurity have become a necessary resume addition for anyone pursuing a career in the IT field. -
Branding In Healthcare: A Strong Brand Builds Trust
In the healthcare industry, developing a strong brand will put you ahead of the vast majority of your competition. -
Branding in Healthcare: 5 Reasons You Need a Strong Brand
In the old days of healthcare, who needed a brand? People came to you because you were there, not because they deliberately chose you over some alternative.
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