Jennifer McAdams
Jen McAdams was Vice President of Global Demand Generation and Field Marketing.
Articles by the Author
Inuit Art Foundation Paints Beautiful Digital Experience with Sitefinity
Inuit Art Foundation’s digital magazine gives artists a platform to show work. Learn more about how they leverage Sitefinity to build eye-catching digital experiences.
DXP That More Than Pays for Itself—The Economic Value of Improved Efficiency for IT Architects
IT architects are one of a company's most precious resources. Learn how Sitefinity can make better, more optimal use of these valued IT professionals.
DXP That More Than Pays for Itself—The Overall Economic Value of Sitefinity
The Forrester Total Economic Impact (TEI) report showed that Progress Sitefinity DXP provides a stunning 245% Return on Investment with a 13-month payback. Learn how.
The Growing Importance of Ecommerce During COVID-19 & Benefits of Online Selling
Learn the benefits of online selling during the pandemic that have made the trend even more important & how small and medium businesses can take advantage.
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
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