Jennifer Smith
View all posts from Jennifer Smith on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Articles by the Author
Crossroads of the World
Wow. What an incredible week this has been. I wrote last time about my excitement in leading Progress through the process of re-communicating our brand values and developing our new brand identity, and the pleasure that came with getting such a positive reaction from our partner and customer...
Making a Stand for Brand
I've recently completed something that has been a long-held professional dream for me: leading Progress through an exercise to re-communicate its brand.
You may have picked up on a few hints that something like this was about to happen from my previous blog posts on creating emotional connections...
What’s the Story
There's a story that I've been waiting for since August 4th when Facebook hired former Google executive Gary Briggs as its first ever Chief Marketing Officer.
According to the...
A Disruptive Influence
Well, what a conference Progress Exchange 2013 turned out to be! All the months of preparation and hard work put in by the team paid off in what was our most well attended and high-profile event to date. From the distances that people travelled to attend, to our hashtag...
The Little Things Make A BIG Difference
We are half way through Exchange 2013 and with our new creative identity launched and product announcements made, it feels like a good time to share a few thoughts on how it's...
From the Heart
If you asked employees in a random sample of companies what makes their business unique, many would be hard pressed to tell you. The default position on this seems to be ‘our people’ (like we've never heard that one before!), but that doesn't really do the job of articulating your value and it...
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites