Author: John Iwuozor
John Iwuozor is a freelance writer for cybersecurity and B2B SaaS brands. He has written for a host of top brands, the likes of ForbesAdvisor, Technologyadvice and Tripwire, among others. He’s an avid chess player and loves exploring new domains.
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The Top 5 Foundational Elements Every Martech Stack Needs
CRM, marketing automation, CMS, data tooling and AI should be at the base of your martech stack. -
Doing More with Less: How to Scale Your Content Operations with a Lean Team
Quality content and a streamlined strategy can help your lean content operations team scale to meet your needs and move the needle for the business. -
The Content Personalization Playbook: A Step-by-Step Guide for Marketers
Implementing a successful personalization strategy can seem daunting, but this five-step playbook can help you get started. -
Making Your Content AI-Friendly: A Practical Guide
Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation. -
Secure File Transfer: Pros and Cons of Popular Protocols
Check out the pros and cons of the most popular secure file transfer protocols so you can find the right one for your needs. -
Tending to Your Audience Data in a Maze of Walled Gardens
When customer data is spread out and siloed, understanding your audience is a challenge. Use these strategies to make your marketing efforts count. -
How IT Teams Can Help Foster a Security-Conscious Culture
To help prevent data leaks, you must train your coworkers to share files more securely. Here are some best practices for teaching employees how to share files without compromising data. -
Content Discoverability in an Era of AI
AI is everywhere in content development. What does it mean for marketers and how can we adapt? -
Building a Future-Ready Martech Stack with Composability
Marketing technology stacks allow for modularity, scalability and agility. See why composability in martech matters and how to craft your own martech strategy.
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