Author: Konstantin Boev
Konstantin Boev is Partner and Marketing Director at HYPE Digital Agency (www.agencyhype.com). His in-depth understanding about product marketing and demand generation stem from nearly 10 years of experience working predominantly for enterprise B2B companies across the technology sector.
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Optimize Marketing and Sales with Sitefinity Insight Attribution
Attribution is the practice of assigning value to company activities based on their effect on desired business goals. Measuring it gives us an idea about which company processes or initiatives need to be optimized. Measuring attribution is not a complex concept. What makes it challenging is gathering and analyzing the ...
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