Laura Lewis
Customer Journey Manager
Laura Lewis is a member of the Marketing Operations team at Progress. She currently focuses on the customer lifecycle from an operations perspective, and previously spent the majority of her time at Progress supporting Demand Generation efforts and campaign creation. She is passionate about learning all she can with marketing automations platforms, and implementing industry best practices to optimize campaigns and achieve the best results possible. Outside of work, she is an avid swing dancer and Harry Potter fan. LinkedIn profile
Articles by the Author
6 Ways to Improve Deliverability in Gmail’s Multi-Tab Inbox
Are your marketing emails landing in Gmail's Promotions tab? Google’s algorithms are learning and adapting based on what is common, repetitive, and found in many messages. By differentiating with content, senders and templates, marketers will have a higher chance to not get filtered into a secondary inbox.
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