Author: Lori Maupas
View all posts from Lori Maupas on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
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Putting ABM into Practice: 5 Tips to Get You Started
Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ... -
Get Excited About Change
If you had to guess, what’s the one word employees dread hearing in the workplace? The answer might not be what you’d expect: change. Big changes in the workplace often strike fear in the hearts of employees who can become used to how things have always been done. Major changes such as...
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