Lori Maupas
View all posts from Lori Maupas on the Progress blog. Connect with us about all things application development and deployment, data integration and digital business.
Articles by the Author
Putting ABM into Practice: 5 Tips to Get You Started
Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...
Get Excited About Change
If you had to guess, what’s the one word employees dread hearing in the workplace? The answer might not be what you’d expect: change.
Big changes in the workplace often strike fear in the hearts of employees who can become used to how things have always been done. Major changes such as...
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