Author: Melissa Puls
As Chief Marketing Officer, Melissa Puls brings nearly 20 years of experience in results-oriented global B2B marketing to Progress. Puls has a proven track record of developing successful marketing strategies that deliver bottom-line results. Puls establishes best-in-class demand generation, content and web marketing, creative services and marketing operations, designed to drive revenue.
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Marketing is 90% data, and 10% gut
We’re all familiar with the old marketing question – is it knowledge or instinct that generates leads? In today’s data-driven world good marketing campaigns are based on rich information. This represents a huge shift across the marketing function and the business. Let’s take a look at the critical...
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