Petra Lazarova
Petra Lazarova was part of the Sitefinity Product Marketing team.
Articles by the Author
6 Personalization Challenges Explained
The world of digital marketing keeps evolving incredibly fast. So do the customer demands and we all need to make sure we keep up. In this blog post, we take a look at the major shifts and challenges that organizations need to be prepared for to make sure their personalization efforts don’t go to waste.
How to Plan a Successful Personalization Strategy: The Essentials
All personalization strategies are alike when they succeed. The ones that fail, fail their own way. In this blog post we look at one thing all successful personalization strategies have in common. That's right, a plan.
How are New Expectations Affecting Personalization in 2020
It is the best of times and it is the worst of times for marketers and personalization. Losing leads and customers has never been easier. In this blog post, we will look at how is personalization affected by the new expectations, backed by figures and facts.
Sitefinity Insight: Adding Drive and Vision to Your CMS
Learn how to use Sitefinity Insight and six analytics-based features that will help you increase digital effectiveness and improve your bottom-line results.
Sitefinity 12+: What’s in It for Digital Marketers and Content Editors?
Learn about a myriad of new capabilities and enhancements in Sitefinity 12+ that support cutting edge digital marketing and content strategy initiatives.
Considering MVC? Here Are 5 Reasons to Switch
To switch or not to switch? If you are still reluctant to make the move to the ASP.NET MVC framework, this blog will help you by outlining how your organization can benefit from MVC.
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