Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
Articles by the Author
User Research Methods: What They Are, Which Ones to Use and Why
By integrating user research into your design and development process, you can build better digital interfaces and experiences for your users from the get-go. This post explores some of the more popular methods you can use.
Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
Best Practices for Choosing Typography for Education Websites or Apps
Looking for some tips on how to choose typography for education-related websites or apps? In this post, we look at four strategies you can use for fonts that fit your brand well while simultaneously providing your users with a great reading experience.
Marketing Automation: What It Is and Why You Should Be Doing It
You know how time-consuming marketing can get. Automation can help! Explore a variety of ways to automate marketing activities to your benefit in this post.
Using Color Psychology for Healthcare Web Design
Explore the use of color in healthcare and healthtech design and best practices for choosing colors based on psychology and color theory.
Designing for Higher Education: Trends and Best Practices
When designing higher education websites, certain things are a must: an accessible and responsive design, a segmented navigation, inclusive imagery, high-tech features. These and other best practices will help your university website connect with students, their parents and other visitors.
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