Author: Suzanne Scacca
A former project manager and web design agency manager, Suzanne Scacca now writes about the changing landscape of design, development and software.
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Marketing Automation: What It Is and Why You Should Be Doing It
You know how time-consuming marketing can get. Automation can help! Explore a variety of ways to automate marketing activities to your benefit in this post. -
Using Color Psychology for Healthcare Web Design
Explore the use of color in healthcare and healthtech design and best practices for choosing colors based on psychology and color theory. -
Designing for Higher Education: Trends and Best Practices
When designing higher education websites, certain things are a must: an accessible and responsive design, a segmented navigation, inclusive imagery, high-tech features. These and other best practices will help your university website connect with students, their parents and other visitors. -
Empower Your Team: Why a Powerful Martech Stack Is Crucial for Success
A user-friendly martech platform empowers content teams by reducing the learning curve, increasing productivity, and enabling them to focus on what truly matters—creating high-quality content that drives results. -
4 Strategies for Better Site Search
A user-friendly site search can improve the overall user experience of your website. Here are four best practices for improving your search functionality. -
A Look at the Technologies Transforming the Healthcare Industry
The decline of Telehealth 1.0 is a sign that the healthcare industry is due for a massive overhaul. See what sorts of technologies are paving the way and what designers and developers need to know about their applications. -
5 Best Niches for Designers and Developers in 2025 and Beyond
Trying to find a niche with plenty of opportunities? Ecommerce, healthcare, finance, education and gaming show lasting power and different ways to work in them. -
How to Conduct a Competitive Analysis [Template Included]
Wondering if a competitive analysis is worth your while? Learn the benefits of conducting one before you build a new website or app as well as the six-step process for conducting one. A free competitive and SWOT analysis template is included. -
Typographic Hierarchy Tips for Creating More Visually Appealing and Readable Text
Do you have a process for creating the typographic hierarchy on your websites and apps? If not, then keep reading. In this post, we’ll explore the three steps needed to identify your text levels and components, size and scale them, and style as needed.
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