Progress Book Club - Big Data: Understanding How Data Powers Big Business

This month’s Book Club feature takes a business-centric approach on the Big Data Movement. In Big Data: Understanding How Data Powers Big Business, Bill Schmarzo, takes a practical hands-on approach to understanding how big data can impact your business. He explores the value drivers and key business initiatives for your business and how you can glean further insight to better understand your customers, market, and overall processes.

This month’s complimentary chapter, The Big Data Business Opportunity, introduces the business drivers behind this big data movement; learn about new data sources available to help inform your business and most importantly, how leading organizations are leveraging this data to transform their businesses.

Get the tools and guidance you need to start leveraging big data to drive business value in this complete how-to guide.

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