Megan Gouveia
Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
Articles by the Author
Top 5 Reasons to Use Sitefinity Insight
Sitefinity Insight is a powerful marketing command center at your fingertips—here's a look at some of our favorite features that we think you'll love.
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Top 10 Conversion Rate Optimization (CRO) Best Practices
Conversion Rate Optimization is a necessary part of delivering better customer journeys. In this blog, Megan shares the best practices she's picked up over her marketing career.
Getting Started with A/B Testing
If you’ve heard about “A/B testing” but aren’t entirely sure of what exactly it entails, we’ve created this blog series to help you quickly get up to speed.
How to Create an A/B Test in Sitefinity
Learn the best practices for creating, deploying and analyzing effective A/B tests in Sitefinity.
What is a CMS?
A CMS is so much more than a content repository. Manage and design your website, create content and use analytics to drive growth, all within a single system.
Personalizing the User Experience Quickly with Sitefinity
Personalizing content can have a large impact on how engaged your users are. Learn how to personalize quickly with Sitefinity and keep your users interested.
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