Author: Megan Gouveia
Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
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Top 5 Reasons to Use Sitefinity Insight
Sitefinity Insight is a powerful marketing command center at your fingertips—here's a look at some of our favorite features that we think you'll love. -
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Top 10 Conversion Rate Optimization (CRO) Best Practices
Conversion Rate Optimization is a necessary part of delivering better customer journeys. In this blog, Megan shares the best practices she's picked up over her marketing career. -
Getting Started with A/B Testing
If you’ve heard about “A/B testing” but aren’t entirely sure of what exactly it entails, we’ve created this blog series to help you quickly get up to speed. -
How to Create an A/B Test in Sitefinity
Learn the best practices for creating, deploying and analyzing effective A/B tests in Sitefinity. -
What is a CMS?
A CMS is so much more than a content repository. Manage and design your website, create content and use analytics to drive growth, all within a single system. -
Personalizing the User Experience Quickly with Sitefinity
Personalizing content can have a large impact on how engaged your users are. Learn how to personalize quickly with Sitefinity and keep your users interested. -
Using a CMS to Design the Right Content & User Experience
Your CMS is a powerful asset, enabling you to create a truly engaging user experience. See how we use Sitefinity to fine-tune the Sitefinity.com user experience. -
The Importance of Gaining a 360-Degree View of the Customer
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ... -
Expand Your Customer Portfolio to Drive Customer Success
The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
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