Tag: blogs
5 Quick Ways to Improve Your Content Marketing
Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...
Putting ABM into Practice: 5 Tips to Get You Started
Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
Social Media Mediums and You Part 1—The Standard Platforms
Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
Marketing Lessons from the Appalachian Trail
Don’t Leap to Conclusions from Your Data When I hike alone, I carry a satellite beacon as well as my cell phone in case of emergency. It also lets friends and family follow my progress via social media. The image below is part of a tracking report from my hike ...
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