Tag: digital marketing
3 Key Ingredients for a Successful Social Media Strategy
Three key takeaways to improve your social media strategy that apply to anyone, selling any product, at any level of social media marketing.
4 Ways You’re Killing Your Social Media Strategy
If you’re wondering how this post, part 2 of my 5-4-3 series, will be different from the previous post, 5 Reasons Your Social Media Strategy is Broken, it’s simple: my first blog post is targeted at beginner-level social marketers and shares common mistakes made by MOST people and businesses ...
Digital Transformation: 3 Steps to Overcoming the Chaos (for Web Marketers)
The scope of digital marketing has been evolving rapidly, and for anyone who is in a full-time digital marketing position, the constant introduction of new technologies, tools and best practices could easily feel overwhelming.
Expand Your Customer Portfolio to Drive Customer Success
The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
How I Fell Off My Digital Platform Shoes
The mid-1990s saw the reemergence of the platform shoe. It also saw the popular adoption of the internet. Check this out! We’ve obviously come a long way since that time, not only in fashion, but in our understanding of what the internet can do. Those of us in marketing ...
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