Buying behaviors today show that a customer’s first touch is digital. Whether it’s through a website, search engines or social channels, by the time a customer chooses to engage you directly, they’ve done over two-thirds of their decision-making. And if you are selling cars, you better be ready with an ...
Many enterprises have been serving customers for years and can't afford to lose the data or capabilities that they've built their business on—but that doesn't have to stop them from modernizing.