Tag: marketing
CMOs: There is Hope!
In my last post, I mentioned the growing trend of marketing integration, and what it means for both agencies and marketers. This trend is not only reinforcing the value of traditional (product-driven) marketing, but also...
Marketing is 90% data, and 10% gut
We’re all familiar with the old marketing question – is it knowledge or instinct that generates leads? In today’s data-driven world good marketing campaigns are based on rich information. This represents a huge shift across the marketing function and the business. Let’s take a look at the critical...
Solving Marketers’ Top Data Challenges
Marketers are often relied upon to provide critical data to the business. But consolidating data from various sources, and then segmenting, targeting, and reporting on that data is challenging, if not impossible. Identifying these challenges and determining an effective strategy to tackle them is key...
3 Reasons to Ignite Your Marketing Strategy
Have you seen our new Ignite Marketing Resource Site? It’s a goldmine of resources that can help you generate pipeline, create new campaigns, grow your social media footprint, develop strategic...
The Top 5 Trends in Marketing Analytics
Having information about a prospect such as their job role, interests, or preferences is imperative to your ability to market and sell to that person. The more you understand, the easier it is to convince a prospect to buy or consume your product or service, ultimately making your business more...
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