Tag: personalization
Digital Business Defined
The term Digital Transformation is growing in popularity, but few seem to be able to define it succinctly. Progress Senior Director of Solutions Marketing Paul Nashawaty lays out our vision.
Methods to Personalize the Customer Journey
Personalizing the web experience for your customers has never been more important. A growing number of businesses are adopting personalization, and an increasing number of users have come to expect it. In Part 1 of this series we looked at how personalization works. In this installment, we will explore how ...
Your (not so) Typical Customer
Right now, your customer has 500 emails in his inbox, 20 voicemails on his phone, 85 percent of his DVR box is full. She has 25 apps uploaded on her iPhone (of which she only uses five on a daily basis). More often than not, he’s texting, emailing, watching CNN and eating all at the same time. She’s...
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