Tag: responsive business integration

SOA. It’s back… but it’s got more sparkle.

I’ve been working in high-tech marketing roles for over 20 years now and every time some new marketing collateral comes across my desk and “I get it”, I get excited. As a matter of fact, my first job in a high tech company was as a marketing assistant to an R&D group at BBN Systems and...

Data & AI Digital Experience

Pam Gazley March 18, 2011

How to lose customers in 6 easy steps

Last night, I took a flight from Miami to Boston and we had to make an unscheduled stop in JFK. I travel enough to know that mechanical failures happen, and that's just a part of life in the air. But, the story I want to share is not about the fact the plane had a failure - it's about how the...

Data & AI

dan foody January 06, 2011