Customer Segmentation, Personalization and the User Experience
January 13, 2025
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
UX Crash Course: The Double Diamond Process
How does iterative design actually work in a day-to-day context? What does that process look like practically, for the people building software with it? That’s what the Double Diamond Process seeks to answer.
Customer Segmentation, Personalization and the User Experience
Customer segmentation is the process of breaking up target users into groups based on shared characteristics. This process is crucial for marketing as there’s no such thing as a one-size-fits-all approach. In this post, we’ll explore everything you need to know to get started with user segmentation.
2006 Called. It Wants Its Website Back: A Practical Guide for Painless Modernization to a Multi-channel Digital Experience
These practical tips can help you modernize your digital strategy, know what to look for in tools, and prepare for your transition into a more modern digital experience.
Best Practices for Choosing Typography for Education Websites or Apps
Looking for some tips on how to choose typography for education-related websites or apps? In this post, we look at four strategies you can use for fonts that fit your brand well while simultaneously providing your users with a great reading experience.
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