Select a site

IMPORTANT: This version of Sitefinity CMS is out of support and the respective product documentation is no longer maintained and can be outdated. Use the version selector to view a supported product version.

Overview: Sitefinity CMS Analytics

IMPORTANT: Sitefinity CMS Analytics module is unavailable after July 1, 2024, because it depends on the discontinued Google Universal Analytics. We recommend using Sitefinity Insight and the Script manager (available in Sitefinity CMS 14.3 and later) to integrate another analytics solution.

Register the Analytics module

Before you setup the Analytics module, you must register it in Google Analytics. You must register when you are setting up Analytics for the first time.

Perform the following:

  1. In Sitefinity CMS backend, navigate to Administration » Settings » Advanced » WebSecurity » RefererValidation.
  2. In Trusted locations input field, enter accounts.google.com and click Save changes.
  3. Log in to your Google Analytics account.
  4. Go to https://code.google.com/apis/console/.
  5. In the toolbar, click CREATE PROJECT.
  6. Choose a name for the project and click Create.
  7. In the toolbar, click on the Notification icon and then click on your newly created project.
  8. In the Google APIs screen, in the APIs section, click Go to APIs overview.
  9. Open the Library tab page.
  10. Under Other, select Google Analytics API.
  11. In the toolbar, click ENABLE.
  12. In the upper-right corner, click Create credentials.
  13. Under Add credentials to your project, click Cancel.
  14. On the top of the screen, expand Create credentials and click OAuth Client ID.
  15. In the upper-right corner, click Configure consent screen.
  16. Select the user type.
    You can select External for testing purposes.
  17. Click Create.
  18. Fill out the required information, such as App name, User support email, and Developer contact information.
    For more information, see Google's documentation about creating the consent screen.
  19. Go back to the Credentials page, expand Create credentials again, and click OAuth client ID.
  20. Select Web application.
  21. Under Authorized JavaScript origins, enter http://<your website>
  22. Under Authorized redirect URIs, enter http://<your website>/Sitefinity/marketing/Analytics
  23. Click Create.
  24. Copy the generated Client ID and the Client secret.

RESULT: You have registered the Analytics module, you can continue to setup the Analytics module in Sitefinity CMS backend.

Set up the Analytics module

PREREQUISITES: Before you setup the Analytics module, you must have added and configured the Google Analytics widget on at least one page, and the module must have already collected some data.

NOTE: When using the Google Analytics widget, the tracking code is always placed inside the <body> section of the page HTML. If you need to have the tracking code placed inside the <head> tag of the page HTML you must use a JavaScript widget and add the code manually. For more information see JavaScript widget.

When you open the Analytics module for the first time, you need to configure it to show data for the site you want.

To setup Analytics, perform the following:

  1. Login to Sitefinity CMS and click Marketing » Analytics.
    If you have not used the Analytics module before, the Configure Analytics link appears.
  2. Click Configure Analytics.
  3. Paste the Client ID and Client Secret that you have copied in Register the Analytics module » Step 18.

    NOTE: For specific Client ID and Client Secret, Sitefinity CMS stores only the latest generated refresh token. The reason is Google OAuth 2.0 limitation of 50 refresh tokens per user account. For more information, see Google official documentation about OAuth 2.0 expiration.

  4. Click Login to Google.
  5. Allow the created project to view and manage your Google Analytics data.
  6. In Available accounts, select the view that you have created to track this website.

    NOTE: If you have not set the tracking code, provided by Google Analytics on any page of your website or the page where you have set it has not been requested, Sitefinity CMS cannot find account and your domain in the list of Tracked domains.

  7. In Tracked domains, select the domain of your website.
    If you do not see the domain in the list, you can enter it manually.
  8. Click Save Settings.
    The Google Analytics tracking code appears.
  9. Click Save Settings.

RESULT: You can see website analytics data in the Analytics module.

You use Sitefinity CMS Analytics module to track your website traffic and marketing effectiveness. The module consists of various reports and indicators that give you statistics for the visits and the visitors of your website, the way they reach it and use it, and more.

To open Analytics, in the main menu in the upper part of the screen, click Analytics.
If you have not set up Analytics, the initial setup page appears. Once you have setup Analytics, the system displays the Analytics Dashboard.

PREREQUISITES: To use the Analytics module you must have completed the following:
  • To perform the initial setup of Analytics, you must have registered your website in Google Analytics.
    For more information about Google Analytics, see www.google.com/analytics.
  • To see data in the Analytics module, you must have added and configured the Google Analytics widget. To use the Analytics module, you must have added the Google Analytics widget to at least one of your website pages, so that information can be collected.

NOTE: Because the configuration files, generated by the Analytics module, are from a different provider, they cannot be stored in the database. Therefore, you cannot configure the module after you deploy the site in the cloud. You must do it before the deployment and the files need to be included in the deployment package.
This section contains:
  • Register the Analytics module
    Before you setup the Analytics module, you must register it in Google Analytics. You must also complete this procedure when you are upgrading to Sitefinity CMS 6.2.
  • Set up the Analytics module
    Use this section if you have not used the Analytics module before and it is not configured. The window opens automatically the first time you click Analytics.
  • Setup the Analytics module in continuous delivery
  • Filter, display, and group data
    Use this section to learn how to set different time intervals, how to group data, what types of charts are available to you, and how to navigate between different reports.
  • Understand the Dashboard
    The Dashboard is the entry point to the Analytics module. You use it to view the most important indicators for your website traffic, together with overviews of the main reports.
  • Information about website visitors
    Use this section to view various statistics for the visitors of your website, such as number of visitors, time they spent on your website, pages they visited, and more.
  • Technical information about the visitors
    Use this section to view various statistics about the browsers and networks your visitors use, their screen resolutions, operating systems, and more.
  • Information about website traffic sources
    Use this section to view various statistics about the sources of traffic to your website, such as direct traffic, referring traffic, or search engine traffic, and details about what generates the different types of traffic.
  • Information about the visited content
    Use this section to view various statistics about what content do visitors of your website view, like the most visited pages, the most frequent starting pages, and more.
  • Information about the website internal search
    Use this section to view various statistics about your internal site search (the search box on your website), how often the search functionality is used, which are the most commonly used search terms, and more.
  • Customize Analytics
    Use this section select different Google Analytics account, to select which reports each user is allowed to see, and determine the administrators of the Analytics module.
  • Index of reports
    Use this section as a reference. It contains a complete list of all reports in Sitefinity CMS Analytics and links to information about each report.
  • Administration: Sitefinity CMS Analytics

Back To Top