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IMPORTANT: This version of Sitefinity CMS is out of support and the respective product documentation is no longer maintained and can be outdated. Use the version selector to view a supported product version.

Main chart and Site search indicators

IMPORTANT: Sitefinity CMS Analytics module is unavailable after July 1, 2024, because it depends on the discontinued Google Universal Analytics. We recommend using Sitefinity Insight and the Script manager (available in Sitefinity CMS 14.3 and later) to integrate another analytics solution.

Main chart

In this area the system plots an indicator's values against time.

  • You can display different site search indicators by clicking them in the Site search summary section or by selecting them in the dropdown menu next to the title of the main chart.
    By default the system displays the area chart Visits with search (Unique Visits) indicator.
  • You can also change the time interval for which the system displays data using the Select the time interval section and the grouping of data using the Grouping of data button.

When you hover over a specific point in the chart, the system displays the exact value of the indicator in this specific day, week, or month.

Site search indicators

 Following the main chart is section Site search summary. You use this section to view key indicators for your internal search functionality.

The Site search overview page displays the following indicators:

Indicator  Description 
Unique visits These are the number of visits during which your internal search function was used at least once.
Total unique searches This is the total number of times your internal site search was used, excluding the times when the same search word was used during the same visit.
Results pageviews per search This is the number of times the search result pages were viewed, divided by the number of total unique searches.
Search exit rate The number of searches a visitor made immediately before leaving the site, divided by the number of unique visits with search.
Search refinement rate The number of searches the visitors made immediately after making a search, divided by the Pageviews of search result pages.
Time after search The average amount of time visitors spent on your site after performing a search.
Search depth The average number of pages visitors viewed after performing a search.

For each indicator the system displays an overview chart next to the indicator.
You can view a detailed chart by clicking the indicator's overview chart. The system displays the values in the main chart of the Site search overview page.

For example, if you click the overview chart of Search exit rate indicator, the detailed chart of the indicator is displayed in the upper part of the dashboard.

To display the detailed page of each indicator, you must click the indicator itself. The system opens the indicator's detailed report, which contains the detailed area chart for the chosen time interval together with a bar chart displaying absolute and relative values for each day, week, or month. The detailed reports for the indicators in the site search report are located under Content » Site search » Trending.

For more information about detailed pages, see Site search detailed reports.

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Next: Overview of Site search reports