User characteristics

A paragraph box opens, where you must enter one or both of the following:

• Single IP addresses - enter one per line
• A range of IP addresses of users that will be included in the user segment - enter the first and the last IP address from the range, separated by a dash.
  For example, enter 127.255.255.1-127.255.255.255

To use this characteristic, your project must have a Geolocation folder with its contents. The Geolocation folder is located at ~/App_Data/GeoLocation.

NOTE: If your project does not have a Geolocation folder, you can copy it from the _EmptyProject folder of a project created with the Project Manager.
For more information, see Create projects with the Project Manager.

1. In the next dropdown box, select a logical operation.
2. In the input field, enter the URL or part of the URL of the landing page.

For example, you can use the Starts with logical operation to group all users that land on page that starts with www.mysite.com/whitepapers, without having to enter separately the exact URLs of all pages, from which each specific whitepaper is downloaded.

NOTE: Depending on the operation you select, you can enter any part of the URL, for example, a query parameter or a subdomain.

In Add location field, type the location and click Add button.

You can type, for example, a country name or a city name.

This characteristic uses the IP address of users to determine their location and requires that your project has a Geolocation folder with its contents. The Geolocation folder is located at ~/App_Data/GeoLocation.

The fields of a user profile.
Can be applied only to registered users.

For more information about profile fields, see Administration: User profiles.

The Field dropdown box contains all fields available in the user profile.

1. Select a field.
2. In the next dropdown box, select a logical operation.
3. Enter a value for the user profile field and click Add.

You can add more than one condition for the profile fields.

Query parameters enable you to personalize, based on particular campaign or marketing effort that brings traffic to your site.

To group visitors based on how they found your content:

1. In the Query parameter field, enter the value of the parameter, for example, utm_medium.
2. In the next dropdown box, select a logical operation, for example, Is.
3. In the Value field, enter the query value, for example, social.

In the example above, the logical operation and the query value group all users that came from the campaign you initiated in social media.

1. In the next dropdown box, select a logical operation.
2. In the input field, enter the value that will be used for the logical operation.

For example, you can use the Contains logical operation to group all users, referred by a domain, such as facebook.com, without having to enter separately the exact URLs.

The Sitefinity CMS role that the user is assigned to.
For example, Designers or Customers.

For more information, see Overview: Roles.

Use the From and To dropdown boxes to define the time interval.

• Departments
  Select the checkboxes of the desired departments.
• Price range
  Use the From and To input fields to define the price range of the purchased products.
• Tag
  Type the tag of the purchased product or click Select from existing and click Add button.
• Type of product
  Select the checkboxes of the desired product types.
• Particular product
  Select the checkboxes of the desired products.

Only users that have purchased products with the specified characteristics will be included in the user segment.

For more information about products, departments, or product types, see Ecommerce: Build a webshop.

Use the From and To input fields to define the duration of the user visit in the selected unit of measurement.

Use the Period of visitation dropdown box to select the time interval for the user session statistics.

For example, you can select only users that during the last week have had user sessions between 1 and 2 minutes.

Only users who have visited a certain page are included in the user segment.

Choose one of the following:

• Select page…
  Select a page from the sitemap.
• Enter URL…
  Enter the URL of a page from your site.

Only contacts whose highest passed stage is one of the selected stages are included in the user segment.

In the dropdown menu, select the lead scoring type which to base your segment on.
Then, from the list below select scoring stages.