Overview: Digital Experience Cloud

NOTE: Sitefinity Digital Experience Cloud (DEC) was renamed to Sitefinity Insight as a part of the Sitefinity 13.0 release. However, Sitefinity CMS and its documentation prior to version 13.0 continue using the former name - Digital Experience Cloud.

By connecting your Sitefinity CMS instance to the Progress Sitefinity Digital Experience Cloud, you empower your marketing and sales teams to track user behavior on your site, visualize data in meaningful reports, and profile your audience to create impactful content and succeed in your company’s business and marketing goals. 

For more information, see Progress Sitefinity Digital Experience Cloud.

In addition to tracking user behavior and interactions, the Progress Sitefinity Digital Experience Cloud connector enhances content personalization in Sitefinity CMS by enabling you to serve personalized content in Sitefinity CMS to contacts representing, or associated to, a certain persona or that are part of a certain campaign you created in Progress Sitefinity Digital Experience Cloud.

For more information, see:

• Personalization by campaign in Sitefinity CMS
• Personalization by persona in Sitefinity CMS

To enable or disable these features, navigate to Administration » Connector for Progress Sitefinity Digital Experience Cloud  and open the Feature settings tab page. By default, the features are enabled.

In case you are working with multiple websites on one Sitefinity CMS instance, you can select which specific Sitefinity CMS site(s) to track. For example, you may want to exclude from your data a subset of sites that are not relevant to your marketing department and their data can dilute the results from the other sites you want to track. 

By default, all Sitefinity CMS sites in multisite environment are tracked. To select one or more specific sites to track:

1. Navigate to Administration » Connector for Progress Sitefinity Digital Experience Cloud.
2. In the Tracked activities tab page, under Track all activities for..., click Change.
3. Choose Selected sites and mark the checkbox nest to the sites you need to track and collect data from.

Once you are done, the selected sites automatically start sending data to Progress Sitefinity Digital Experience Cloud.

With Progress Sitefinity Digital Experience Cloud, you can track Sitefinity CMS websites and their sub-domains and thus collect user interactions across the different systems. To do so, you configure the tracking cookie sf-data-intell-subject to be visible to all relevant applications:

1. Navigate to Administration » Advanced settings » DigitalExperienceCloudConnector.
2. Set the Tracking cookie domain setting to .sitefinity.com.

As a result, the cookie is visible to all systems hosted on sub-domains, for example sitefinity.com and partners.sitefinity.com.