How do I connect

To connect your Sitefinity CMS instance to Sitefinity Insight, you use the dedicated connector in Sitefinity CMS. The connector handles data input from your Sitefinity CMS instance to the cloud. Data is derived through tracking of the behavior of website visitors. In addition, the connector enables you to personalize pages in Sitefinity CMS based on personas defined in Sitefinity Insight.

PREREQUISITES: To connect Sitefinity Insight and Sitefinity CMS, you need to be a Sitefinity CMS administrator and either a Sitefinity Insight account admin or a data center admin. For more information, see Manage users in data centers and accounts.

Once you connect, Sitefinity CMS starts sending all tracked usage data to Sitefinity Insight straight away.
For more information, see Connect to Sitefinity Insight.

If your website is not running on Sitefinity CMS, or you want to track the customer experience in your mobile apps along with the website, you can leverage the Sitefinity Insight JavaScript SDK. You can configure tracking directly in the website HTML, but if you are already using Google Tag Manager you do not have to change the current configuration, you can simply reuse the Google tags you already defined.

For more information about available SDKs, see Development.
For more information about integration with Google Tag Manager, see Upload data through Google Tag Manager.

If, in your scenario, data is spread across disparate systems, you will need to integrate Sitefinity Insight with the systems to capture and analyze the entire customer journey. To do this, you can:

• Perform a single data transfer from another system by uploading CSV files with the data.
  For more information, see Data imports with CSV files.
• Use the RESTful API and the various SDKs that the Sitefinity CMS Sitefinity Insight supplies.
  For more information, see Work with the Sitefinity Insight API.
• Connect to other cloud services, such as Salesforce and Oracle Eloqua. To do this, you use Sitefinity Integration hub or using Azure Data Factory.
  For more information, see Sitefinity Integration hub  and Import Salesforce data into Sitefinity Insight using Azure Data Factory.