DXPs integrate with CRM, ERP, eCommerce, Digital Asset Management, collaboration, translation, AI and marketing automation systems for unified operations. Depending on the use case, the specific need and the DXP software platform’s capabilities, there may be more than one way to integrate external systems. Options typically include developing a custom integration leveraging built-in extensibility points, web and service hooks and API’s, prepackaged connectors to popular systems or using a middleware, such as Sitefinity Integration Hub to seamlessly connect and automate bi-directional data exchange in a low-code/no-code fashion.