Mortgage Professionals Canada

Optimizing the digital experience for Mortgage Professionals Canada involved a comprehensive redesign and development of their website. This organization is responsible for licensing, representing, and advocating for mortgage brokers across Canada, catering to a large and diverse audience. Key Features and Achievements: Brand Expression: The project included a complete overhaul of the brand expression to ensure a professional and cohesive look and feel. Information Architecture: Significant improvements were made to the information architecture to enhance accessibility and findability of information. Integration: The project required seamless integration with various systems to support functionalities such as renewals and course registrations. Build: The development phase focused on creating a robust and efficient website that meets the needs of both the public and authenticated users. Notable Functionalities: Accessibility: Ensured the website is accessible to all users, adhering to best practices and standards. E-commerce Portal: Developed an authenticated e-commerce portal for renewals, course registrations, and other transactions. Find Me a Broker Feature: Implemented a feature to help the public find mortgage brokers easily. Outcome: The project was executed with a high level of efficiency and finesse, showcasing the team's capabilities in brand expression, information architecture, integration, and development.