Megan Gouveia
Megan Gouveia is a Sr. Digital Marketing Manager at Progress Software. She has spent the past 10+ years managing large-scale website initiatives to improve the overall user experience and increase lead generation. Recently, she has turned her focus to personalization and optimization, delivering data-driven custom experiences for each visitor to the website.
Articles by the Author
Using a CMS to Design the Right Content & User Experience
Your CMS is a powerful asset, enabling you to create a truly engaging user experience. See how we use Sitefinity to fine-tune the Sitefinity.com user experience.
The Importance of Gaining a 360-Degree View of the Customer
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
Expand Your Customer Portfolio to Drive Customer Success
The first four articles in this series focused on personalizing at the beginning of a visitor’s journey. They explored how to provide an engaging experience which would result in them taking the next step with you, moving them further down the funnel to become a customer. The next two installments ...
ABM: Making the Unknown Website Visitors Known
In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
Drive Engagement: Serve More Relevant Content to Personas
In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas.
Drive Users through Funnel with Behavioral Personalization
In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey. Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
Latest Stories in Your Inbox
Subscribe to get all the news, info and tutorials you need to build better business apps and sites