Tag: Web Personalization
Drive Engagement: Serve More Relevant Content to Personas
In our third installment of this six-part series, we will explore the benefit of personalizing content for target personas.
Drive Users through Funnel with Behavioral Personalization
In our second installment of this six-part series, we will explore the benefit of using a visitor’s behavior to personalize their journey. Think about it: each visitor who comes to your website has a unique experience. Some may share similar paths, but at some point their journey will differ—especially ...
Put Personalization to Work for You: A Six-Part Series
Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
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