Tag: attribution model
3 Ways to Boost Digital Marketing Maturity
One of Marketing's key priorities is proving ROI. It is undoubtedly one of the biggest challenges, too. This blog post discusses some ideas to help overcome many of the marketing challenges you may face.
How Advanced is Your Marketing Attribution?
Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...
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