Tag: blogs
5 Simple Steps to Drastically Improve Email Marketing
Email is extremely personal. It's one thing we generally don't share with anyone, including long-time friends and family members. However, a shocking 67% of people surveyed reported that they share email and social networking passwords with their partners. This means that when you, as an entity, send an email to ...
The Often Overlooked Marketing Asset: Your Employees (Part 1)
Part 1: The Social Media Opportunity These days when I roam the hallways of our headquarters in search of that mid-afternoon slump-stopper, I see some of my colleagues furiously running their fingers over their phones and staring at their screens with a silly smile on their faces. Are they wasting ...
Social Media Mediums and You Part 2—New and Changing Channels
Social Media is nothing new, but different social media networks, how they operate and who’s using them is in constant flux. What’s popular today may not be tomorrow, and who you’re talking to may change quickly. Every network isn’t for every business, and it’s important to use your resources wisely; ...
Put Personalization to Work for You: A Six-Part Series
Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
3 Ways Digital Transformation Pays Off
When you’re considering embarking on digital transformation at your organization, your primary thought is likely: is it worth the effort? More often than not, the answer is a decisive: yes. Today’s consumers are digital consumers. If your business is not optimized for web, mobile and ecommerce, or if your backend ...
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