Tag: conversion

Use Sitefinity Insight to easily boost the personalization, marketing and tracking features of your Sitefinity website in no time.

Planning your customer profiling is a very important step in your digital marketing as it is the foundation for successful optimizations in the next phases. Let’s have a look how 360-degree contact profiling can be implemented with the Sitefinity platform and go through different sources of information.

Long gone are the days when prospects interested in your product contacted your sales department to inquire about how your product can do the job for them. Buyers just go online to your website and, lo and behold, bump into a generic one-size-fits-all pompous message. Here’s the challenge – visitors are new and you don’t know anything about them (yet), but you want to target a special segment of business prospects with a unique set of messages, and you want them to ultimately complete the call-to-action that turns them from a visitor to a lead.

Marketing attribution is the method of assigning values to the different touchpoints of the user journey that lead to conversions, so we can measure the effect of the marketing spend. Connecting and tracking all user touchpoints properly is difficult, because of the combination of mobile and desktop devices as well ...

Let’s face it—we all have our blind spots. Not just in our side mirrors while driving, but in our daily activities as well. In any complex situation, the human brain tends to oversimplify, which means immediately we are missing a lot of what’s actually happening. The bad news: In digital ...