Tag: Customer Data Platform
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Tending to Your Audience Data in a Maze of Walled Gardens
When customer data is spread out and siloed, understanding your audience is a challenge. Use these strategies to make your marketing efforts count. -
You Get a CDP! And You Get a CDP! Making Sense of the Very Crowded CDP Space
“CDP” has become a catch-all acronym. Let’s see what customer data platforms are really supposed to offer, and the different types you’ll find in today’s market. -
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative? -
The Pivotal Role of Customer Data Platforms in Driving Business Success
The customer data platform (CDP) takes in information, organizes it and then pushes the results to where you can make good use of it. -
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started. -
The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization
Join our live Q&A series on LinkedIn Live to learn everything you need to know about Customer Data Platforms, data-driven marketing and efficient usage of Sitefinity Insight. Our team of Sitefinity Insight experts will be available twice a month to answer all your questions in real-time. -
Use Sitefinity Insight to Make Personalization Easy
Does personalization really matter for digital customer experiences? See for yourself, and learn how Sitefinity Insight can help. -
Connect Your Whole Stack with Sitefinity Insight
Extract as much power as you can from your data with a customer data platform, which can give you a clear view of your customers. Learn about Sitefinity Insight, which builds personas and defines conversion so you can measure your content ROI. -
Customer Data Platform: What is it and How to Choose the Best CDP?
In this blog post, we discuss how Customer Data Platforms (CDP) can enable organizations to consolidate siloed data, unify customer information, adopt insight-driven marketing and deliver personalization at scale.
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