Tag: Customer Data Platform
Tending to Your Audience Data in a Maze of Walled Gardens
When customer data is spread out and siloed, understanding your audience is a challenge. Use these strategies to make your marketing efforts count.
You Get a CDP! And You Get a CDP! Making Sense of the Very Crowded CDP Space
“CDP” has become a catch-all acronym. Let’s see what customer data platforms are really supposed to offer, and the different types you’ll find in today’s market.
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
The Pivotal Role of Customer Data Platforms in Driving Business Success
The customer data platform (CDP) takes in information, organizes it and then pushes the results to where you can make good use of it.
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started.
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