Tag: customer experience
Is the Bank Branch Going the Way of the Bookstore?
As consumer behavior changes and foot traffic declines, banks must prioritize their online experience to stay competitive.
The Importance of Gaining a 360-Degree View of the Customer
Gaining a 360-degree view of the customer is so important. The more information we have about our customers, the better we can understand them and meet their needs. A 360-degree view of the customer takes into account the content they have consumed, the stage of their journey and which products ...
Make a Rockstar Lead Gen Machine with Landing Page Templates
In business-to-business marketing, using an effective demand generation strategy is key to driving a consistent number of qualified leads and generating new revenue. In order to focus your marketing team on making their programs more effective and profitable, they need to be liberated from any technology or operational constraints. The ...
Small Data, Big Impact: Get To Know Your Customers Day
Happy #GetToKnowYourCustomersDay! We want to get to know you better and learn how to help you succeed. Here’s how you can help!
ABM: Making the Unknown Website Visitors Known
In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
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