Tag: customer journey
The surprising potential of peripheral vision in driving user attention
Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
Content is King But the Customer Journey Reigns Supreme
Content is King! But without a way to effectively leverage content to drive action and harness the resulting data, your results will disappoint.
Planning to Modernize? Prioritize around Customer Needs
What does Digital Transformation really mean? In post four of our series, learn how to drive modernization efforts that help the customer.
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