Svetoslava Ilieva
Creative Lead, Digital Marketing, Progress
Svetoslava, who prefers to go by “Sassy”, is a creative lead at Progress. Sassy has 17 years of experience in visual design and UX, and is passionate about arts and design, technology, human-centered approaches, cognitive and perception theories and design and innovation methodologies. Sassy holds more than 70 awards for design excellence and is a lecturer at the National Academy of Arts.
Articles by the Author
The Challenge to Design Beyond Color
It was a sunny summer afternoon in 2004. I was waiting impatiently in a neat conference room to meet a client and present him with my concept for his product catalogue website. After starting my presentation, I noticed he didn't seem impressed as much as I expected. I tried not ...
The surprising potential of peripheral vision in driving user attention
Have you ever worn glasses then after a while switched to contact lenses? If so, you know how unreal it feels. Like accessing another perception to explore the world around you, it’s a new experience, a new sense through which you are completely aware of the space and movements around you. You feel excited, alive. But why is ...
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