Tag: DXP
The Difference Between Customer Journey and Experience Mapping
“Customer journey” and “customer experience” are two of the hottest buzz phrases in the industry today. But what do they mean and what are the differences?
Put the Search Experience in Digital Experience
See how Sitefinity and Hawksearch can enrich the customer journey with on-site search and optimize results with filters, recommendations and personalization.
Understanding Content Management Platform Terminology
CMS, WCM, ECM, DXP—what does it all mean? Better yet, how will these content management terms help your business? We’ll try to make sense of it for you.
How B2B Businesses Can Get Ahead with a Personalized Digital Experience
It’s more important than ever for B2B businesses to deliver a seamless digital experience to their customers. Here are some tips for personalization.
Why Most Businesses Fail at On-Site Search—And How You Can Nail It
A high-quality search experience is paramount for B2B and B2C companies to meet the high expectations of today’s digital experiences.
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