Tag: email marketing
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Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization. -
6 Ways to Improve Deliverability in Gmail’s Multi-Tab Inbox
Are your marketing emails landing in Gmail's Promotions tab? Google’s algorithms are learning and adapting based on what is common, repetitive, and found in many messages. By differentiating with content, senders and templates, marketers will have a higher chance to not get filtered into a secondary inbox. -
5 Simple Steps to Drastically Improve Email Marketing
Email is extremely personal. It's one thing we generally don't share with anyone, including long-time friends and family members. However, a shocking 67% of people surveyed reported that they share email and social networking passwords with their partners. This means that when you, as an entity, send an email to ...
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