Tag: marketing
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Making Your Content AI-Friendly: A Practical Guide
Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation. -
Content Discoverability in an Era of AI
AI is everywhere in content development. What does it mean for marketers and how can we adapt? -
The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization
Join our live Q&A series on LinkedIn Live to learn everything you need to know about Customer Data Platforms, data-driven marketing and efficient usage of Sitefinity Insight. Our team of Sitefinity Insight experts will be available twice a month to answer all your questions in real-time. -
Read All About It! The Eight Elements of News
What are the elements of news and how can marketers use them to get more eyes on their content? -
Overcoming Concerns—The Role of Generative AI in Modern Marketing
How can teams overcome the concerns of using AI-generated content? -
Why Due Diligence with a Company’s Digital Presence is Crucial to Your M&A Efforts
Digital due diligence requires insight into an acquired company’s brand, websites, content, social media channels, etc. Learn about the best digital due diligence practices from Progress based on our M&A experiences. -
Why Participating in a Customer Success Story Can Make You (And Your Company) a Hero
Learn why spending 45 minutes with us to develop a customer case study is a good investment for your own company and can serve as effective marketing collateral. -
Empowering Customer Self-Service with a Future-Looking CMS
Businesses are increasingly driving their hottest prospects to chatbots instead of humans. But does this shift in strategy makes sense? -
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies.
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