Tag: marketing
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The Top 5 Foundational Elements Every Martech Stack Needs
CRM, marketing automation, CMS, data tooling and AI should be at the base of your martech stack. -
Marketing Automation: What It Is and Why You Should Be Doing It
You know how time-consuming marketing can get. Automation can help! Explore a variety of ways to automate marketing activities to your benefit in this post. -
Doing More with Less: How to Scale Your Content Operations with a Lean Team
Quality content and a streamlined strategy can help your lean content operations team scale to meet your needs and move the needle for the business. -
The Content Personalization Playbook: A Step-by-Step Guide for Marketers
Implementing a successful personalization strategy can seem daunting, but this five-step playbook can help you get started. -
Making Your Content AI-Friendly: A Practical Guide
Stop thinking of AI as an obstacle to be gamed or outsmarted, and start seeing it as a means to enhance human-centered content creation. -
Content Discoverability in an Era of AI
AI is everywhere in content development. What does it mean for marketers and how can we adapt? -
The Sitefinity Insight Ask Me Anything Series: Learn Everything About Customer Data Platforms and Personalization
Join our live Q&A series on LinkedIn Live to learn everything you need to know about Customer Data Platforms, data-driven marketing and efficient usage of Sitefinity Insight. Our team of Sitefinity Insight experts will be available twice a month to answer all your questions in real-time. -
Read All About It! The Eight Elements of News
What are the elements of news and how can marketers use them to get more eyes on their content? -
Overcoming Concerns—The Role of Generative AI in Modern Marketing
How can teams overcome the concerns of using AI-generated content?
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