Tag: marketing
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A Disruptive Influence
Well, what a conference Progress Exchange 2013 turned out to be! All the months of preparation and hard work put in by the team paid off in what was our most well attended and high-profile event to date. From the distances that people travelled to attend, to our hashtag... -
The Little Things Make A BIG Difference
We are half way through Exchange 2013 and with our new creative identity launched and product announcements made, it feels like a good time to share a few thoughts on how it's... -
From the Heart
If you asked employees in a random sample of companies what makes their business unique, many would be hard pressed to tell you. The default position on this seems to be ‘our people’ (like we've never heard that one before!), but that doesn't really do the job of articulating your value and it... -
Marketing Means Business!
Some folks seem to believe that marketing is a department staffed by people with a very strong attachment to crayons and color palettes, where you crank a handle and a lead falls out. Somewhere that is consumed with campaigns and detached from fiscal reality. They couldn't be more... -
I want to tell you a story
Story time is a very important time in my household. Something that the children always look forward to; a little bit of down-time with mommy and daddy at the end of the day to sit together and share. It's part of our routine and is pretty much non-negotiable. If you can't make story time then... -
It’s Emotional
I once asked a sales guy in a mobile phone store how often customers wanted his advice on what phone to choose. Here's what he said: "Nine out of ten times people's minds are already made up. I can tell them their choice is more expensive than other smartphones, or they'll get better... -
Content is King!
"Garbage in, Garbage out". This is a familiar phrase that I am hearing used ever more frequently during conversations about technology in business. Want high quality financial reports? Need great customer insights from your CRM system? The technology alone can't do this – you’ve got to feed in the... -
COMPTEL Plus is Right Around the Corner
Are you planning to be in San Francisco next week for COMPTEL Plus? If so, don’t forget to stop by the Progress booth, # 714, to chat about end-to-end customer experience management in the communication and media space and hear about... -
RE: The wrong marketing for open source
Matt Asay makes a good point in his article on open source marketing, that people generally choose to use open source software because it is cost effective, not because it is...
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