Tag: marketing
Put Personalization to Work for You: A Six-Part Series
Part I: Market Outside of the Inbox It seems that everyone is talking about personalization, but very few are doing anything about it. At Progress, we drive innovation by using our own tools to execute on personalization campaigns every day. In this six-part series, we will share with you some ...
3 Ways Digital Transformation Pays Off
When you’re considering embarking on digital transformation at your organization, your primary thought is likely: is it worth the effort? More often than not, the answer is a decisive: yes. Today’s consumers are digital consumers. If your business is not optimized for web, mobile and ecommerce, or if your backend ...
5 Quick Ways to Improve Your Content Marketing
Content is King. Bill Gates said it in 1996 and by now every marketing department has that phrase carved in stone, memorized by heart, plastered on a t-shirt and stuck to a bumper. The notion that quality content is the most effective way to attract users online is well established. ...
Putting ABM into Practice: 5 Tips to Get You Started
Suddenly, everyone’s talking about Account-Based Marketing (ABM). It’s not really new, but it’s the newest buzzword among sales and marketing folks who have known all along that the best way to sell a product is directly to the customer with a personalized message. So why all the recent hype? Well, ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
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