Tag: marketing
Read All About It! The Eight Elements of News
What are the elements of news and how can marketers use them to get more eyes on their content?
Overcoming Concerns—The Role of Generative AI in Modern Marketing
How can teams overcome the concerns of using AI-generated content?
Why Due Diligence with a Company’s Digital Presence is Crucial to Your M&A Efforts
Digital due diligence requires insight into an acquired company’s brand, websites, content, social media channels, etc. Learn about the best digital due diligence practices from Progress based on our M&A experiences.
Why Participating in a Customer Success Story Can Make You (And Your Company) a Hero
Learn why spending 45 minutes with us to develop a customer case study is a good investment for your own company and can serve as effective marketing collateral.
Empowering Customer Self-Service with a Future-Looking CMS
Businesses are increasingly driving their hottest prospects to chatbots instead of humans. But does this shift in strategy makes sense?
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