Tag: marketing
2021 ‘Word of Mouth’ Marketing Strategy—Customer Reviews vs. Analyst Reports
For years, B2B tech buyers depended on analyst reports for purchasing decisions, but that may be changing. Learn more about word-of-mouth marketing strategies.
Segmentation vs. Personalization: The Benefits of Their Differences
How segmentation and personalization differ and why marketers should embrace the benefits of these differences.
Understanding the Value of Hyper-Personalization in Marketing
One of the big differences between last century's traditional marketing and this century's digital marketing is the ability to implement hyper-personalization.
Why A/B Testing is Important for Website & Marketing Success
Without an A/B testing strategy, website updates are a guessing game that could cost you. Learn why A/B testing is important for website and marketing success.
Storytelling for Small Businesses—Catch the Boat Now to Stay Afloat
With all the changes in customer behavior due to COVID-19, business storytelling should become a priority for companies of all sizes. See some of its benefits.
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