Tag: persona profile

Don't build apps based on assumptions. To build a solution that's personalized for the ideal user, you need to build out effective user persona(s).

Use Sitefinity Insight to easily boost the personalization, marketing and tracking features of your Sitefinity website in no time.

Marketing in the digital realm is about knowing what your potential customers are looking for and anticipating what will appeal to them. That’s why all digital marketing strategies begin with Buyer Personas, those fictional representatives of your ideal customers we all execute so much research to create. And we execute that research because we know the more insight we have into our potential customers, the more effective our marketing strategies will be.