Tag: personalization
To Personalize or Not to Personalize?
Learn how to get started with these simple but effective personalization use cases.
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative?
Does Your Website Need an Ethical Personalization Strategy?
Hyper-personalization is a big trend this year. While consumers crave personalized digital experiences, it’s all too easy for those experiences to go from feeling tailor-made to creepy and overwhelming. This post will explore why personalization is a good thing and an ethical personalization strategy is even better.
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started.
Powering Financial Service Firms: 10 Compelling Reasons to Choose Sitefinity DX
Financial service firms are turning to Sitefinity DX as the tool they need to create modern, personalized digital experiences their users expect.
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