Tag: personalization
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To Personalize or Not to Personalize?
Learn how to get started with these simple but effective personalization use cases. -
Making Sense of Data that Doesn’t Make Sense
In the age of multichannel experiences and omnipresent customers where expectations run high, standard web metrics often provide a restricted view of how visitors are interacting with your site. What is the alternative? -
Does Your Website Need an Ethical Personalization Strategy?
Hyper-personalization is a big trend this year. While consumers crave personalized digital experiences, it’s all too easy for those experiences to go from feeling tailor-made to creepy and overwhelming. This post will explore why personalization is a good thing and an ethical personalization strategy is even better. -
Personas, Segments, Attribution. How to Make Your Customer Data Work for You
Bumping up customer lifetime value and marketing ROI requires preparation and consistency. Here is how to get started. -
Powering Financial Service Firms: 10 Compelling Reasons to Choose Sitefinity DX
Financial service firms are turning to Sitefinity DX as the tool they need to create modern, personalized digital experiences their users expect. -
Use Sitefinity Insight to Make Personalization Easy
Does personalization really matter for digital customer experiences? See for yourself, and learn how Sitefinity Insight can help. -
Personalized Content Delivery with Generative AI: A New Frontier in Marketing
Generative AI has the power to help businesses develop targeted content that resonates with their audiences. -
3 Ways to Boost Digital Marketing Maturity
One of Marketing's key priorities is proving ROI. It is undoubtedly one of the biggest challenges, too. This blog post discusses some ideas to help overcome many of the marketing challenges you may face. -
Still Counting Visits? Why Not Increase Engagement and Optimize Conversions?
Are you still obsessed with things like “time spent on site”, “bounce rate”, sessions and visits? While there is nothing wrong with keeping an eye on those web metrics, digging deeper in your customer’s journey and how your visitors interact with your brand might reveal hidden gems and open the door to more opportunities than you have anticipated.
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