Tag: personalization
ABM: Making the Unknown Website Visitors Known
In our fourth installment of this six-part series, we will explore how we as marketers can expand our reach when personalizing. In all analytics platforms, we can easily see the breakdown of new versus returning users. And we can identify which pages they go to and how many conversions were ...
7 Tips to Help You with Your Personalization Strategy
Today we’re experiencing a new era of personalization. Members of a generation steeped in Facebook, LinkedIn and other social media expect to find what they are looking for right away – wherever they are at the time and whatever device they are using. To keep up with these rapidly evolving ...
Marketing that Matters: What Demand Gen, PR, Social, Lead Gen and Content Have in Common
I recently had a conversation with a former colleague who I've worked with for years, and she asked me about making transitions in your career and how it relates to what you do now. We had a great conversation, but it's something I had been thinking about on and off ...
Top 5 Priorities for a Successful Customer Transformation
To capture today's customers, you need a truly optimized customer experience. Learn the top 5 areas you need to prioritize for effective customer transformation.
5 Challenges of Personalization
This post is part of a series about tips to improve personalization (read post 1 and post 2).
If you tackle personalization in a one-off fashion, such as targeting just one banner to one persona, the process is relatively easy. However, once the analytics prove this has been successful ...
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